graphic designers but key on branding
set up in 2013
fashion branding
photograph in house - prototype themselves
ian - did our graphic design course (design director)
moved to london then left to join Comission
comission they don't really pitch -only ever done two
interested in smaller start ups -
worked in tech, wellness, restaurants
Rimowa - well known project
rimowa first to do poly carbonate
the brand used to be like nintendo - trying to build the brand up to speed
invitations - cotton
brands becoming a lot more aware of sustainability - willing to spend more
Espelma candle brand
clean burning candle - doesn't have toxins
refillable candles
delicate and beautiful but impactful
wax spill - represents the ingredient of the candle
achieved through silicon stickers
Unfolded
an event in bavaria
invite for the event - micro perforation
for a paper festival - one piece of paper in the post as a piece of art
Rimowa Pitch Document
lv&h buy if theres a good product and if they can make the product better theyll take it on
oppurtunity for rimowa - the brand wasnt very good - value that they could add to this company
had previously worked with them for DKNY
the luggage is robust and strong - the branding they create must carry the weight of the history and represent the future - aware of trends and what's going on
Rimowa were the first do put in grooves in luggage
what people to recognise the brand
needs to be utility and function
before was much more of a cold product - adding soul
wanted to create a wordmark that echoed the product - mimicking the corners of the product
deatils such as the rounded edges - synergy with the luggage - bent and formed
wanted a symbol to reresent the brand (Monogram) - in the shape of the suitcase
wanted a visual language for the identity - used the grooves also (lines)
how type sits with the logo.... capture the essence of a brand on a tiny piece of card
if its physical - they know they can stand by the product
presentation then starts t use the rimowa typeface
Luke Evans photographer
warmth and vibrancy in the shots
good at getting people to collaborate - get as many favours to get it as good as it can be
three different types of art direction; lifestyle, illustration(language common to magazine) pattern
enlisted the help of a Japanese illustrator - linear and single weight
Pattern - using the monogram and the illustrations for tissue paper (suitcase lining)
on product - embossed into aluminium or molded, suitcase lining
shot an un boxing - shot with an nintendo logo with the plastic packaging and box (old branding)
a more considered experience
get artists to create stickers
users normally use stick stickers to their case so wanted to make it a big part of the brand
retail - retail bags
receipt - gives you the weather of your destination
common fingerprint over the collateral
website - everything is in the groove columns - warmth with the lifestyle images - product grid
the app can help with where you are going
7/8 people working on the pitch for 3 weeks - paid pitch
pitch won them the work to be involved
a pitch - lottery , good idea but not back it up
final product - ceo requirement and what was in the pitch - still work with Rimowa
a sticker product in the studio every month
created more business opportunities for themselves with going full board with the pitch
gutted that the monogram wasn't used
preferred the warm creamy colour
brought the character back to create a sticker
questions:
push with print briefs - print is far more precious and more money into getting it right - more experimental than before
bring the printer in like a partner - part of the creative process
importance of visualisation - you're showing them not asking to imagine
projects - will this take me further for where i want to go...
coffee packaging for a charity - can take that on as had a bigger project - take them further
they'll always pick the project you like least
dealing with corona - timelines extended, don't work with seasonal campaigns, cant collaborate as well, creativity has suffered, more of a scheduled thing
any advice to us graudating in covid - using time as best as we can to research what we wanna do and how to get there - spent time working on portfolio - now isn't the time to email people (personal, email signature, pdf bottom, 3 good paragraphs
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