Research brief: my brief thoughts for the outcomes...

fika ideas....

brand cafe
do a fika subscription box - taking a moment....
card game - play whilst fika
recipe book
fika journal
lucky 7 - brand a fika stop ( pop up) that is based around 7 and fika..... box of 7 for meetings etc


fika podcasts...


something about grab and go - nottttt


concept cafe branding - a cafe that will be in Sweden, Denmark and Norway

fika - even tho it is a swedish concept - its more about the taking the time for the little things and people etc


illustrations of talking about everyday subjects/life/announicense in the work place - could do a survey?? not going to be called fika but something similar

having like a moose doing work stuff etc etc

all starts off with a cup of coffee - the best ideas - from friends to business ideas.....  

all about digital breaks - brain choose and power to refuel 

When we turn off the flow of information and devote ourselves to something completely different - like a leisurely walk or conversation with colleagues in a comfortable sitting group - the brain is able to recover. We get the power and inspiration to do a better job. Book stimulating breaks - like a workout at lunch or a walk/lunch with a good friend. Prioritise these in the same way that you prioritise an important job meeting.

doing a deer - as one way for logos - the deer doing different everyday things?? the small things in life etc 

do one where its people and coffee based??

one where its like holographic Viking type of thing????

down the route of;

little things we should be grateful for
little conversations you can have with friends and colleagues (Not about work)
ideas and inventions that you may have over the fika
a relaxed moose - the time you pika should be taking time out - called the relaxed moose?


was doing something then jumping into the coffee - like cleaning then jump int coffee as jump into coffee and relax and take time out for it like we do for anything else....


the coffee cup holders are different colours to refernce  the different building colours in gamla stan and the street in Copenhagen... maybe have windows to see the moose or design etc...