Wayne’s Coffee opened its first coffee shop in Stockholm in 1994. With our unique design and music concept, we set the standard for the modern European urban coffee concept. Nowadays, Wayne’s Coffee is Scandinavia’s leading franchise coffee shop chain with around 45,000 guests served every day. Today, Wayne’s Coffee operates over 125 coffee shops with a total turnover of EUR 62 million (2016) and is considered the obvious choice for coffee lovers around the world.
On the menu you will find our unique blend of coffee, cold drinks, delicious bakery products and fresh food. The idea for Wayne’s Coffee was born from our dream of setting up a new type of meeting place, a homely urban environment to sit down and enjoy conversation, good beverages and something to eat. A meeting place with its roots in the Swedish “fika” tradition, an almost cultural institution involving taking a break in your workaday life and relaxing in the company of others. Combined with the Italian coffee culture and influenced by the Swedish pastry tradition, it all came together in the vision of Wayne’s Coffee.
philosophy
Searching for the ultimate fika. We tend to say that we are searching for the ultimate fika. It may sound grandiose. But we have been characterised by this search since we first opened the doors to our first coffee shop on Kungsgatan in Stockholm.
We often say that we are searching for the ultimate fika. It may sound like a grandiose statement, but we have been characterised by this search since we first opened the doors to our first coffee shop on Kungsgatan in Stockholm.
For us, the ultimate fika has several connotations. It refers to all the good things we serve. To the music we play in our loudspeakers. To the break you get from your busy everyday life when you relax in one of our cosy armchairs. To the moment you share with a good friend.
But our search is not only about what you see in our coffee shops. It is also about what drives us. It’s about the positive change we want to achieve in people’s lives, and in the environment at large. About doing our part, however small, to make our planet greener.
For example, our chain of coffee shops is the first Swedish chain of coffee shops to be KRAV labelled. Our long-term goal is for everything you eat and drink in our coffee shops to be organic. Fewer additives, more small-scale plantations and the absence of pesticides leave behind a better aftertaste. This helps us serve a fika that tastes even better.
We also try to make as much of your fika onsite, in the coffee shops. That way, you can be sure that it’s always fresh. It’s also important to us that you have many healthy options to choose from. Even if the Swedish fika will always have a special place in our hearts. We will never compromise on our excellent black filter coffee or our heavenly cinnamon buns.
Our search for the ultimate fika has merely begun, and we hope you will join us for the rest of our journey.
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