Wednesday 8 April 2020

Research brief - this is what happens when you go to Sweden for coffee

While many other cultures have coffee breaks, the Swedes don’t consider it a dash for caffeine. Instead it’s considered a social institution, and even has roots in law. In fact, employees are entitled to a five-minute break every hour, accrued into 15 minute fika breaks.  It’s a chance to rejuvenate around a mug of the steaming beverage and fikabröd (fika bread), a sweet pastry like a cinnamon roll. It’s not a time to check email, but to discuss personal interests.

Fika is also used in the Scandinavian dating process.  One can invite a person of interest to fika without the pressure of a formal date, with each person paying for their own treats.  It’s an informal way to have a conversation to see if there is a mutual attraction.



When hosting a fika, Swedish etiquette dictates that seven types of fikabröd (cakes, cookies, or pastries) are served with the coffee.  Why seven?  Through the ages, the number seven has been associated with magic or good fortune, especially in the bible and in mythology.
The bulle, or sweet bun, is the king of fika. The varieties include buttery, cardamom, pistachio-filled and saffron, though none is more popular than the kanelbullar, or cinnamon bun.
Kladdkaka, a sticky chocolate cake; småkakor, small cookies; and bärtårta, berry tart. are also likely to be seen on the fika serving trays.
link; https://epicureandculture.com/swedish-fika/

No comments:

Post a Comment