Research Brief - Scandinavian Coffee research

In Sweden, over half of thepopulation drinks coffee with their  breakfast, as well as during the day, to mark the spending of a day in the officewith several social moments with colleagues accompanied by a warm cup.

In Norway and Denmark, the usage of a drip coffee maker is popular, to make a brewed or filtered drink, which in Sweden is often teamed up with the ubiquitous local cinnamon bun or a piece of chocolate.

All the Northern countries  prefer locally produced coffee: Evergood Kaffe in Norway, Paulig in Finland, Merrild in Denmark and Iceland, while in Sweden the two most popular brands are Gevalia and Löfberg.

Espresso house is the largest chain store operating over 190 outlets in Sweden, Norway, Denmark and Finland. The U.S giant Starbucks reached 69 facilities in all Nordic countries in 2018.

Other leading coffee chains are the Norwegian Kaffebrenneriet, Robert’s Coffee from Finland, the Icelandic Te & Kaffi, and Joe & The Juice from Denmark.

https://coffeebi.com/2019/01/09/coffee-the-scandinavian-national-drink/

caffeine consumption around the world 

1. Sweden: 388mg/day
2. Norway: 379mg/day
3. Netherlands: 369mg/day
4. Denmark: 354mg/day
5. Finland: 322mg/day
6.  It’s funny because countries in Scandinavia often win awards for being the happiest people too. Correlation maybe?
7. https://www.caffeineinformer.com/the-most-caffeinated-country

The top of the list for the world's coffee consumption can be summarized as follows: Finland: 3.5 cups of coffee per person per day.
Sweden: 3.2 cups of coffee per person per day.
Norway and Denmark: 3.1 cups of coffee per person per day.

brew coffee:

In the Nordic countries, brewing coffee dominates, in bars and restaurants as well as at home. We are in Sweden accustomed to the fact that a so-called batter is included in the price of a cup of coffee, while in most other countries this luxury is not allowed but instead has to pay for a new cup of coffee. In a bar where the coffee is brewed in an electric brewer which is then placed on a special element to keep warm, the coffee can be kept warm for several hours without getting a burnt aftertaste.

Swedish coffee:

We Swedes are often critical of the coffee we are served abroad - in comparison with Swedish strong coffee, this is weaker. In some countries, tourists are warned to drink coffee in Sweden or the Nordic countries, as their strength is believed to cause malady and palpitations. Nevertheless, Nordic coffee is generally considered to be high quality. The Swedish coffee shop Gevalia, for example, is sold as very exclusive abroad and can cost around SEK 70 per kilo, even in low-price countries such as Latvia and Bulgaria.

0. The best-selling coffee in Sweden, Gevalia, is a mellow brew. However, the quality of the coffee beans and the preparation process differs significantly from other types of coffee, which indicates that Gevalia's success lies in how the company markets its product. Gevalia accounts for about 40% of the total sales of brewing coffee in Sweden. After that, Zoegas comes with a market share of 20%, followed by Löfbergs Lila with a market share of approximately 15%. Finally, Classic coffee stands for 9% of Swedish brewing coffee sales. The remaining market shares are attributable to a number of smaller players.
   
   
   
   Sweden is internationally seen as an important player in specialty coffee. Every year, about ten new micro-roasteries open in the country, and the guests in the cafes are becoming increasingly interested in knowing where the coffee comes from. In the specialty coffee shops in Sweden, more and more coffee starters are founded (some roast specialty coffee, some roast commercial coffee and some mix the two types), but on the bar side there doesn’t happen as much.
   

   Sweden, the world's most modern country, has come to the conclusion that we love bar chains instead of going to the small privately owned coffee shop. This makes it difficult for the specialty coffee roasteries to get sales on their coffee unless they start their own coffee shop. Therefore, perhaps most roasteries will start their own point of sale. Additionally, it will be easier to sell your coffee to other coffee shops if you have a display window to potential customers and to show coffee drinks how you want your coffee to be made. Likely the market will be adjusted, some roasteries will close their business and some roasteries will continue to be a hobby business instead of a business.
   
   
   

   Is Coffee Good for You? - 2020

   In moderation, coffee seems to be good for most people — that’s 3 to 5 cups daily, or up to 400 milligrams of caffeine.

   
   

   For example, having about five cups of coffee a day, instead of none, is correlated with a 30 percent decreased risk of Type 2 diabetes, according to a meta-analysis of 30 studies.

   
   

   What is a coffee bean?

   Inside the red fruit of coffea lie two coffee beans. Green in color, the duo spoon together, the rich brown hue to appear only after roasting. In fact, they aren’t beans at all. “It’s like a cherry, you pick off the tree,” said Patrick Brown, a professor of plant sciences at University of California, Davis. Unlike the cherry, though, the seed is the prize, and the flesh is discarded.

   In addition to caffeine, coffee is a dark brew of a thousand chemical compounds that could have potential therapeutic effects on the body. One key component, chlorogenic acid, is a polyphenol found in many fruits and vegetables. Coffee is also a good dietary source of vitamin B3, magnesium and potassium.

   What fills our mugs at cafes, the office, and on road trips are from two species: arabica and canephora, known as robusta. Arabica fills specialty cafes, and costs more than robusta, which fuels instant coffees and some espressos.