With the development of the logo, I decided that I would like to have type featured in the logo. With my designs being playful I wanted a typeface to reflect this, yet be a universal typeface that can be seen throughout my collateral. To reference my design mantra, with the iconography of a smile and a smiley face, I chose a sans serif typeface which is wide, and tested this typeface with my chosen colour palette and brand name. I love the this typeface so much that I decided to purchase it so I can use it for my logo.
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