This weekend I visited Stockholm in Sweden and went to the final of Melodifestivalen, which is the main event that Swedish schlager is associated with. In the event 11 songs compete to win the show to then go on and represent Sweden at Eurovision. From walking to Friends arena In Stockholm it was clear how big this festival is to Swedish people, with shops advertising it, food places serving melodifestivalen cake and many people wearing glitter hats, carrying signs and wearing glitter and sequins. When entering the arena it is clear how many people watch and are interested in the genre and the new culture within Sweden. The mall next door was also having a week of competitions, celebrations and events to celebrate the final week. From going first hand to the show I was able to see the array of colours and props and costumes as well as absorbing the atmosphere which really helped to create a more clear and representative view for the cassette. The primary research has enabled me to develop and refine the initial ideas and design to become the best representation of the genre. From going, it is apparent that the main colours I should include is pink, purple and blue, with the lights often using these hues within the venue and performances. Also, in modern day the show is less 'tacky' and more modern, yet still has the element of glitter and sequins so I should take this into account.
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