With having the final logo acquired for the re brand of ikldesign, the first branding element to design and to change was the business card. Within my old branding, I didn't make a business card as the brand was solely for social media and Easy, so all I required was a thank you card for orders. However, with becoming a professional designer, it seemed impressive to finally get a business card that can represent me well. My first idea was to have the card be a mini portfolio, with liking the idea of using some of my favourite designs/pattern as the reverse to my information. This way, the recipient would be more inclined to keep my business card and therefore have a look at my socials or work. The problem with this however is that the pink back with the info might not be coherent depending on the artwork chosen, so I developed the idea with just having a white back with the pink branding colour as the border. I loved my artwork being distributed, with this being a good way to represent myself and my type of projects as a designer but with feedback, peers stated that they would actually prefer a more minimalist approach. I stripped back the concept and instead had my logo as the imagery, which is simple yet does the job. To find a balance between the project imagery and logo I then decided to tweak the brand supporting imagery of the smile and added a speech bubble. This imagery represents myself well with further displaying the fun, friendly and approachable aspect of my design and myself as a designer. From the options I Decided to take the hello idea with it being harmonious with my other branding, engaging, fun and a design that will be remembered.
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