going with familiar (too abstract doesn't work)
anthropomorphising the fruit - creating a personality - name ...
cartoon mascots are more recognised than human ones....
using cute more - the kindeschema - big eyes
re branding a brand campaign using the mascots - proving they're relevant - appealing to children
how it can persuade children to eat healthier - research on them choosing packaging with cartoons on
following case study of Kevin the carrot - simplistic yet so popular
more relevant as can be incorporated into social media now - new platform that can be more personal and already makes brands more personal
need to mention how children are the most impressionable - which is why they're saturated in the confenciotnary market - but mention how as the target market is adults now too - if done well then aimed at all
relevant as able to persuade and to grab attention - which can help with an issue or campaign
make like a sleeve for the fruit - diff type of stickers
do like a tote bag with characters as encouraging to re use ho
experimentation with the packaging etc
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