When visiting my local Morrisons, the campaign material was seen to highlight how it's still relevant and important to Morrison's. However, it was also evident how the campaign does need a re brand, with the display not being engaging, which you wouldn't necessarily notice when shopping. Also, with their being no fruit in the basket, it is important to re brand to re highlight how the campaign is of an important issue, which may cause staff to focus on this again.
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