cop practical ideas - Cadbury land

cadbury land
 source : https://lostmediaarchive.fandom.com/wiki/Cadbury_Land_(Unresurfaced_1998-2001_Adverts)

1998 -

Cadbury is to launch its first TV ad campaign for Cadbury Land, a new umbrella brand developed to house six children’s chocolate brands.

The cartoon ads, created by TBWA GGT Simons Palmer, feature animated characters representing each of the six children’s brands – Buttons, Curly Wurly, Fudge, Wildlife bars, Chomp and Taz & Freddo. They may be extended into toys and other merchandise.

Animation is by Spumco, creators of the Ren & Stimpy cartoons, and the voiceover is by Noddy Holder, lead singer of Seventies rock band Slade.

In the ads, a boy called Dudley Sidebottom goes into a sweet shop and falls through a tunnel into Cadbury Land. Ads will target children from four to nine years old and will run from August 17. Cadbury refuses to reveal ad spend, but it is understood Cadbury Land will have the third biggest ad spend behind Creme Eggs’ 2m and Wispa Gold’s 1m (AC Nielsen MEAL). Cadbury Land has its own Website

Dave Smith, Cadbury marketing manager, says: “The Cadbury Land umbrella brand is allowing us to get seven well-known and well-loved brands on TV for the price of one.”

Packaging for the six bars was revamped to show the Cadbury Land branding in April.

Cadbury Land was another series of British television advertisements from Cadbury, running from mid-1998 to 2001 and featuring characters designed around Cadbury products intended for the younger audience (specifically characters of Wildlife, Chomp, Buttons, Giant Buttons, Curly Wurly and Fudge as well as Dudley Sidebottom, the child consumer) in, where else, Cadbury Land. This was the result of the Cadbury Land "umbrella" rebrand of the young children-based Cadbury products, so the personalities were based off of children's love of likeable characters placed in a world of their own and each character's persona reflects their brand, and also gives an endearing way to making their product.

The rebrand was in no means unsuccessful, spawning merchandise and a Cadbury World Cadbury Land attraction, but the campaign (or at least the ads) ended in 2001, possibly because its original target audience had gained new interests, according to some. But because these characters are some of the more obscure across fans of Cadbury (especially in comparison to the Yowies), barely any of their adverts have been reseen on the internet in either singular uploads or adbreaks. Only the Spumco ad has resurfaced to the internet, and that was only because it was available on Spumco's website in the past. Any other ads were produced by such studios as Passion Pictures and are currently nowhere to be found, although they may have included four ads with Giant Buttons and one where the gang are playing hide and seek. Not even John Kricfalusi remembers his work on the campaign.