Morrisons free fruit campaign

Morrisons free fruit campaign

• Morrisons is launching a new scheme which will see free fruit given away for free to children in stores
• The Free Fruit for Kids scheme will offer young people one of their five a day and encourage healthier snacking as well as prevent unsold fruit being thrown away.
• The supermarket is the first to offer this in every store and expects to give away 40,000 pieces of fruit which will be made available every day.
•  Clare Linstead, fruit buyer at Morrisons said: "Sometimes our stores are left with unsold fruit and customers would prefer us to find a use for it. 
• "So we’re putting out fruit - that’s at risk of not being sold - for children to help themselves. 
• "It’s healthy for them, reduces food waste in our stores and will help make shopping easier for parents." 
• Children will be able to help themselves to the fruit which will be located on wooden stands at the front of Morrisons greengrocery area, at the entrance to each store.
• It is hoped that the scheme will encourage children to taste and enjoy different types fruit with 39 varieties set to be available including apples, pears, oranges and bananas.