Twinkie the Kid is the mascot for Twinkies, Hostess's golden, cream-filled snack cakes. He is a registered trademark of Hostess Brands. He made his debut in 1971. He has appeared on product packaging, in commercials, and as collectible related merchandise except for a brief period between 1988 and 1990.
Campbell kids
As long as the Campbell Soup Company has been advertising its soups nationally, it has been marketing based on appeal to children. The Campbell Soup Kids first appeared in 1905,
They were enormously popular, and other companies scrambled to win the rights to manufacture them. They were sold in many stores, such as Montgomery Ward and Sears. If a child in those days owned a doll, it was quite likely to be a Campbell Kids doll.
Through it all, the kids appeared on anything and everywhere, such as balloons, calendars, canisters, cards, clocks, cookbooks, cookie jars, games, decals, dishes, hats, lamps, buttons, lunch boxes, mugs, napkins, ornaments, playing cards, pins, plates, posters, T-shirts thermoses, toys, watches, and many, many other items. Up until 1921, the kids would appear in pretty much every advertisement Campbell ran.
The noid
In 1986, advertising agency Group 243 was tasked with creating a mascot for Domino’s Pizza. Their creation–the Noid–was one of the most inexplicably popular mascots in corporate history. But in a case of branding gone bad, the Noid’s rise plummeted when he inspired a real-life crime by a schizophrenic namesake.
the Noid was a Hamburglar-like character wholly devoted to delaying pizza deliveries. Only Domino’s Pizza, the ad campaign claimed, delivered pizzas that were “Noid-proof.” Avoid the Noid by ordering from Domino’s and get your pizza in 30 minutes or less.
The Noid was a strange character to capture the cultural zeitgeist, but in the 1980s, he was popular enough to earn not just one, but two separate video games, as well as dominate a line of toys and merchandise. The Noid’s bizarre popularity was probably helped by the fact that Domino’s Pizza chose Will Vinton Studios–creators of the California Raisins–to bring the Noid to life through Claymation.
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