First one to one meeting

• Don't need a history of it necessarily - just having case studies that show different eras of western mascots - how things have changed etc 
• Define kawaii, can mention it just talk about Japanese culture more so
• Where do we see brands - nowadays its less tv ads due to Netflix etc but more on social media
• Edf energy bulb as a case study? - friendly 
• What has changed - visual culture 
• Churchill - social media change and time - the skateboard thing because of the social media dog 
• In intro talk about what is contemporary - define, what has changed (the landscape) and what are mascots. 
• A more defined structure for next meeting
• Have a lot to talk about and can see in the structure 
• Perhaps start writing the intro 
• The practical relates well and is interesting as I have the theory and content for it - will be the fun part 
• Bring pics of old mascots for next meeting