Due to the project reaching the outcome of re branding Morrison's free fruit campaign, it was thought that seeing the products and mascots in store would be beneficial, with seeing how the material works with the pre existing material. I art directed, with taking different shots of the products - with emphasising the in context uses of the bags in particular. I discovered how shooting in the context wasn't as easy as first thought due to the different lighting and the different colours found in store. I was happy with the outcome of pictures that demonstrate successfully how my mascots can be incorporated and how they visually stand out yet aren't too different to Morrison's branding, having a harmonious balance. Perhaps to show the context even further it would have been good to see how a child would use the bag which would have reflected the campaign more due to the target audience being children, however there is ethical concerns with this ideation.
Final chosen pictures:
other interesting visuals:
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