Ethics

In the project I didn't use human participants in the study of branding mascots due to not having access to the specific audience of children, so therefore not creating a reflective finding to enhance the campaign design decisions. In this project I do not explore sensitive or challenging subjects and I have no imagery of which will cause offence. I have used the Morrison's logo for the campaign to reflect the relevance a mascot can give, however the logo is not my own and I do not own this image.
I understand that using imagery and type of which is not my own needs to be considered outside of the university setting.